Toy Company Is Being Praised for Featuring a Boy Playing Dress-Up as a Queen in Their Latest Ad

Sep 29, 2016 at 12:21 pm |

If I Were A Toy…

I both have a son and a daughter at home and when they play together, they often mix their toys in a big pile on their bedroom floors and let their imaginations do all the work for them. I’m not sure if it’s because I have both a boy and a girl at home, but neither one of my children tend to be very “girly pink” or “boyish blue” as they feel comfortable playing with all kinds of toys, regardless of whether or not they don’t fit into certain traditional gender stereotypes.

And that’s the way it should be, right?

Thankfully, more and more parents are realizing that trucks aren’t just for boys and Barbie dolls aren’t just for girls. That’s why a toy ad is getting plenty of praise this week for featuring a boy playing dress up as a queen while ‘de-gendering’ toys and challenging stereotypes about what boys and girls can play with.


Credit: Smyths Toys/YouTube

A children’s toy commercial is being praised by parents after breaking down gender stereotypes with gender neutral marketing.

Breaking stereotypes one toy at a time