This ‘All-natural’ sunscreen is getting a thumbs down from parents of sunburnt kids
Angry customers are posting online photos of themselves and their children, showing serious sunburns with messages saying they sustained the burns after using Honest Company’s non-toxic sunscreen.
The customers are claiming that the sunscreen, which is described on the company’s site as an SPF 30 sunscreen having “broad spectrum” protection, failed to protect them from the sun.
A week ago, NBC 5 Chicago ran on a story on an angry mom whose kids got burned even when slathering themselves in Honest from head to toe. The channel speculates that the problem lies with the amount of zinc oxide in the sunscreen, which they say has been drastically reduced:
We also found at some point the company cut the amount of zinc oxide in the tubes from 20 percent to 9.3 percent. When it removed the zinc, the company says it added other ingredients to keep it effective.
The majority of other sunscreens we looked at that contain zinc oxide as the only active ingredient contain much more of the mineral – anywhere from 18 to 25 percent.
Zinc oxide is one of the FDA-approved ingredients meant to block UVA rays; Honest told the station the company changed their formula in early 2015 “largely to lessen whitening and to help ease application and feel.”