Move Over Barbie: Mattel Is Designing Girl Action Figure Dolls

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It looks like we have a new crew of dolls who can not only keep some serious tush, but look good while doing so, too. Mattel has finally designed a new line of female superhero dolls who are not only going to give the Teenage Mutant Ninja Turtles a good run for their pizza money (at least in my kids’ rooms while they are playing), but also show girls that YES you can be beautiful without having to be sexualized, either. Because unlike other dolls you see on store shelves these days, these girls have pants on.

The DC SuperHero Girls line, which launches this spring, will include 12-inch dolls, 6-inch action figures, and gadgets such as a Batgirl utility belt. Some of the products will be unveiled for the first time this week at New York Comic Con.

“Everybody has ignored it, but now the world has changed,” Jim Silver, editor of Time to Play magazine, told Bloomberg. “Gender barriers are breaking down, from girls playing with Hot Wheels to boys playing with Easy-Bake Oven. Why can’t girls save the world?”

Uh, yeah!

And while this is great news, can I just say that these dolls kind of look like a more colorful version of the Monster High Dolls (but with better clothes, of course)? Does anyone see it, too or is it just me?

Source via Bloomberg


Joanna has been following the world of entertainment and celebrities since '05, having served as the Editor-in-Chief of Celebrity News Service and as a personal assistant for one of the original James Bond screenwriters, producer Kevin McClory during her days in Ireland. These days she’s a mother, warrior, celebrity writer and Disney dreamer. And she eats a lot of peanut butter M&Ms, as well.

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