HUDSONJEANS had the ultimate backstage pass for family fun– as they presented the 5th annual Kidstock Music and Arts Festival. The highly anticipated event brought the Los Angeles community together for an incredible afternoon of live music, crafts and fashionable festivities as well as interactive kids booths, a food festival, photo booth and performances from the hottest pint-sized performers. Over 500 guests and families participated in the festival to benefit One Voice and the Scholars Program.
Headlining the festivities was a decadent design your own denim with HUDSON JEANS. For the HUDSON JEANS design booth “Custom Jeans Rock”, the brand created a limited edition run of pint sized pairs of jeans exclusively for Kidstock! The mini‐musical set had 3 unique denim styles for girls and 2 for boys to transform with iron-on patches into their own designer duds. Patch designs included: HUDSON JEANS union jack logo, Kidstock logo, Union jack guitar, peace sign, dove and a daisy. For girls there were bootcut styles in both light wash denim and white denim as well as the coolest cut this season- jegging in black. Boys had a hipster look– with relaxed straight cut in light and dark wash options.
Other highlights: kids created custom TOMS Shoe, participated in totally rad rocker tattoo stations, Radio Disney’s picture perfect photo booth, haute hip hair design dry bar, yummy Sprinkles cupcake decorating, made flavor filled fizzy drink creations with Soda Stream, enjoyed food stations and scored big while playing Kinect for XBOX360 in the game tent.
Event guests included: Bill Bellamy, Giadade Laurentiis, Greg Kinnear, Ryan Phillippe, Jason Bateman, Busy Phillips and Soleil Moon Frye.