The advertisement for Halloween costumes went viral after a mother who has a daughter with disabilities, Jen Spickenagel Kroll, posted it to Facebook and thanked the retailer for including all types of children.
“Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS,” Kroll’s post read, in part.
Many other parents and supporters have taken to Twitter to thank Target and give them a thumbs-up.
Target said its advertising team works hard to include all of their guests.
This isn’t the first time the retailer has been inclusive of all types of children. In 2012, it featured a model with Down syndrome in one of its advertisements.