Yahoo today posted an article about Abercrombie & Fitch saying that the “Teen retailer Abercrombie & Fitch doesn’t stock XL or XXL sizes in women’s clothing because they don’t want overweight women wearing their brand.”
“They want the “cool kids,” and they don’t consider plus-sized women as being a part of that group.”
It’s not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis told Business Insider. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.'”
The only reason Abercrombie offers XL and XXL men’s sizes is probably to appeal to beefy football players and wrestlers, Lewis said.
We asked the company why it doesn’t offer larger sizes for women. A spokeswoman told us that Abercrombie wasn’t available to provide a comment.
In a 2006 interview with Salon, Jeffries himself said that his business was built around sex appeal.
Here is my letter to the “CEO of Abercrombie Michael Jeffries”.
I feel you are a disgrace to your brand and to the human race! I don’t know what schools you attended but throughout the 12 schools I attended, the “popular” kids weren’t always the best looking kids or had the best bodies for that matter. They were popular because they were fun, people liked being around them, they had great personalities, something sir, you are severely lacking!
If you want to use models in your ads, that is fine! But saying that you won’t make clothes or market a human being that is not the perfect size to you is not only ignorant but down right stupid and disgusting. If you are implying that “cool” people will not want to purchase your clothes if they see a heavy set person wearing them, then you clearly have little faith in your own brand.
Finally, Mr. Jeffries, I don’t know if you have looked in the mirror lately but maybe you should have another look. Not only because your looks are obviously less then perfect but also because you are in need of some serious soul searching! If you don’t know what a soul is, look it up!! I for one am done with your brand and my 9 year old girl ( who is a model) and my 13 year old boy ( who is extremely popular) will not be shopping at Abercrombie!