Would my life be better…
There are many reasons a brand campaign would catch the eyes of those who are watching. Some are really funny, others share the amazing perks that you can't pass up if you do business with them and rarely, that message goes viral.
But, when it does, you know your message was heard long and wide, so you hope that a company did their research and made sure the brand message was really what they wanted their company to be known for.
Sometimes a company totally misses the mark and other times they don't.
Credit: YouTube / JCPenney
This brand took a risk, so did it pay off?
Devan McGuinness is the Managing Editor of HMC and she’s has an odd obsession with useless movie and TV trivia. She’s one of the weird ones that reads IMDb trivia instead of watching the movie. When she’s not at work you can hear her answering the question “why” twenty-billion times thanks to her four kids.
Got something to say? Send me an email at [email protected]