Because we bleed
Having your period sucks. There, I said it. We all know it. It sucks. Every month women have to deal with the cramping and the mood swings and the leaking, and the ruined underwear, and the binging on chocolate, and the accidents and it's not fun. At all. But life can't just stop for one week every month while we deal with our periods.
Period commercials in the past have ignored the fact that women actually bleed and that even women, regardless of what time of the month it is, actually do continue to go on with their lives. However one new ad campaign is looking to educate women on exactly what their bodies go though and how to not let some blood stop you from keeping fit.
Credit: Twitter / @bodyform