The New Approach to Hair Care
By Shelley Levitt
The new approach to hair care. Discovering the skin care line that works best for you is like finding the brand of jeans that are perfect for your body: It’s only a slight exaggeration to say that it’s a life-transforming experience. With the right skin care products, problems you once thought you’d have to live with forever — zits or big pores, brown spots or blackheads — are finally beaten. The result is not just a clearer, more glowing complexion, but also a more confident you.
Get ready for the same experience when it comes to hair care products. The new approach to hair care is borrowing a page from savvy skin care regimens: pro-active products with research-driven ingredients that offer advanced care for hair woes that until now seemed unsolvable. Some of these expert new potions replenish your follicles, scalp and strands with specialized ingredients, like caffeine and panthenol, that you already use to keep your skin radiant.
“I love all the new technology that we’re seeing in hair care products,” says Jet Rhys, a San Diego stylist and hair educator who has witnessed firsthand how these innovative products can restore hair health. “Hair is an extension of our skin so it makes perfect sense that some of the same key ingredients used in skin care will be able to turn back the clock on our hair too. Healthy, well-nourished and well-hydrated hair will be youthful, shiny and bouncy!”